I think that this would be a suitable choice to use for my
magazine because there isn’t currently a magazine that offers a similar product
to my magazine, so it would be new and fresh for them, so expanding their
audience to an even wider range of people. Although Bauer does carry magazines
like Yours and Closer these are more based around lifestyle, opposed to a music
based magazine that mine is. There is a gap in the market for the audience that
my product reaches out too, this would be competitive and strive with the help
that Bauer could provide.
As my magazine targets a young age group there are many ways
that it could be advertised. The radio, internet, television, posters are all
ways that my product could be put across to the public and because it is aimed
at youth these are ways that they are likely to hear about it one way or
another.
My product is aimed at festival going teenagers, more specifically girls, as it is more female based. I believe that there is a place for my magazine and would fill the gap that is lacking for this group of the youth.
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